Millions of brits will endure 189 “failed diets” in their lifetime

The average Briton will start and FAIL a staggering 189 diets in their lifetime and attempt THREE diets every year which will be entirely unsuccessful according to a new study of 2,000 Brits commissioned by The Laughing Cow.

As a nation we will stick to a diet on average for just seven weeks in total, with both men and women seeing the most weight loss after five days. But after that, it’s all downhill according to the research, with Brits aiming to shift more than 10lb on a diet – however the reality is an average 5lb loss. Most of which will be put back on again shortly after giving up on the diet.

In fact, over half (55%) say they always fail when they go on a diet, with the nation’s men claiming to find it easier to diet than women. Over a quarter (26%) of the men polled said dieting was “easy”, compared to just over 1 in 10 women (13%).

However, when it comes to genuine weight loss success, 61% of both sexes agree that females have the upper hand when it comes to the weight loss game. In terms of our attitudes towards dieting, women are more likely to throw the towel in on a diet following one “snaccident” – with over half (51%) saying once they’ve fallen off the wagon, that’s it for the diet.  But the nation’s men have a more moderate approach – with 58% of men saying they will carry on regardless of a slip up.

Findings coincide with The Laughing Cow’s Snaccident campaign which promotes mindful snacking

Alexandra Labaisse, Brand Manager at The Laughing Cow comments “By being smarter with your snacking you are much more likely to uphold a healthy balanced diet for longer. With so many of us partaking in drastic diets, just one snaccident can lead to enough frustration to make us want to throw in the towel, causing millions of diets to prove unsuccessful due to this. However, if you ensure that you are planning a variety of enjoyable and mindful snacks with plenty of protein and flavour, this won’t only satisfy your taste buds but will also make you feel fuller for longer whilst helping you maintain a long-term diet. The Laughing Cow offers the perfect portion controlled snacking solution starting from 25 calories per triangle, each of which is packed full of calcium and protein to help you continue a healthier balanced diet.’’ 

Why British are failing diets ?

Over two fifths (43%) of Brits admit they snack out of boredom, with a further 15 % admitting they sometimes don’t even taste the food they snack on. When it comes to the foods which are most likely to tempt us away from our diets, beer (29%) and curry (13%) emerged as men’s Achilles heel. For women, chocolate (45%) and crisps (30%) were the ultimate weaknesses.

A begrudging 42% of women say they hate it when their partner is more successful on a diet, compared to a more generous spirited 30% of men.

However, when it comes to where we want to see weight loss – the nation’s men said their stomach (65%) whereas 22% of women said they would be happier with thinner thighs, and 15% said they wanted to shave a couple of pounds off their hips.

Surprisingly, a staggering 61% of both men and women enjoy starting a diet – but inevitably lose motivation after a short while.

The Laughing Cow’s Snaccident campaign champions mindful snacking which is set to satisfy taste buds through a variety of flavour and leave you feeling fuller for longer. By not punishing yourself with drastic and often restrictive eating habits but consciously taking the time to enjoy mindful snacks, you are more likely to sustain a long-term balanced diet.

Click here for more mindful snacking inspiration.