Chance to Win a £250 ASDA Shop with The Laughing Cow - Full Terms and Conditions

These Terms and Conditions will prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry/claim instructions are deemed to form part of the Terms and Conditions and by participating, you will be deemed to have accepted and be bound by these Terms and Conditions. Please retain a copy for your information.

1. Eligibility
This promotion is only open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland) aged 18 years or over. Proof of age and residence may be required. Not open to residents of the Channel Islands and the Isle of Man.

2. Promoter
Promoter: Bel UK Ltd. Registered in England with company number 00886813 whose registered office is at 160 London Road, Floor 2 Suite 1, Sevenoaks, Kent, TN13 2JA United Kingdom. Entries to this address will NOT be accepted.

3. Exclusion
Promotion excludes employees and their immediate families of the Promoter; any agencies involved with the promotion; and anyone else professionally connected with the promotion.

4. Final Decision
The Promoter’s decision is final on all promotional matters and no correspondence will be entered into.

5. Internet Access Required
Internet access and a valid email address are required to enter. Only online entries will be accepted with the exception of entrants’ resident in Northern Ireland who may enter online if they have made a purchase but may also enter as described at paragraph 10 hereof.

6. Promotional Period
The “Promotional Period” opens on 28th December 2018 at midnight and the closing date and time for receipt of entries is 23:59 on the 28 February 2019. Entries received after the relevant closing date and time will not be accepted. Promotional Packs are anticipated to be available in participating stores from 28th December 2018 to 30 January 2019 subject to availability. Winners must claim their prize by 23:59 on 28 March 2019.

7. Promotional Pack
A “Promotional Pack” is one of the following products:


The Laughing Cow original 140g, The Laughing Cow Light 140g, The Laughing Cow Extra Light 140g, The Laughing Cow Light Blue Cheese 128g, The Laughing Cow Original 280g, The Laughing Cow Light 280g.

8. How to enter:
After buying a Promotional Pack entrants must visit the Website at They should then enter the last 4 digits of the Barcode, receipt date and time, register their details which includes their full legal name, mobile number, date of birth and postal address (including postcode) together with their email address.  Entrants must ensure all information is correct as we reserve the right to withhold prizes if this does not match your verification information (e.g. Original winning till receipt). The last 4 digits of the Barcode must be entered exactly how they appear on the Promotional Pack.  Entrants must then upload their original receipt (in JPEG format and under 3 MB in size) which must pre-date the time of their win, show purchase of a Promotional Pack within the “Promotional Period”, and must show a valid ASDA till receipt number. Their claim will then be subject to verification. Till receipt images can only be used once.  Entrants will be notified by the address/telephone/email address submitted if they have won.  If an entrant receives confirmation that he/she has won they are termed a “Winner”

9. Winners must retain all the original packaging bearing their winning Barcode along with their original till receipt(s) dated within the Promotional Period (which must pre-date and time their win) showing purchase as it may be required for secondary validation of a prize.  Entrants who enter multiple times will be asked for all receipts and packaging relating to all entries in order to validate their win. All till receipt(s) must clearly show the Promotional Pack was purchased before the corresponding online entry. This information will need to be sent to an address provided.

10. No Purchase Necessary (NPN) – residents in Northern Ireland (only):
Northern Ireland residents can also enter without purchase by providing:

a) their full legal name

b) date of birth

c) postal address (including postcode) and an original proof of address

d) valid email address

– No bulk entries, only ten entries permitted per household during the Promotional Period.

– The Promoter will not accept any No Purchase Necessary requests after 23:59 on 28 February 2019. Illegible entries will be disregarded. On receipt of a NPN request, an entry into the promotion will be made on the NPN entrant’s behalf.  Winners only will be notified by address/telephone/email address by 23:59 on 28 March 2019.  Winners must claim their prize by return email by no later than 23:59 on 25 April 2019.

11. Entry with Purchase Details and Restrictions:

a) Only online and those entries made in compliance with paragraph 10 hereof will be accepted.

b) Each receipt is valid for one entry only.  Strictly 1 entry per day per household and a maximum of 10 entries over the Promotional Period per household. Maximum one prize per household.

c) One purchase = one entry.  Entrants will need a new receipt for each entry. If it becomes apparent that an entrant is attempting to circumvent these Terms and Conditions by any method (including but not limited to multiple mobile numbers, email addresses, IP addresses, identities, computer fraud using ‘script’, ‘brute force’ or any other automated means) in an attempt to defraud or abuse the promotion such entrants will be disqualified and blocked from participating, and any prizes awarded will become void. Entries made by a third party or with automated devices or processes are not allowed. All entries will be closely monitored by online systems and any entries in breach of these Terms and Conditions (or any part thereof) will be disqualified. Any Winner who has been disqualified shall return any prize awarded within 14 days of a demand for its return being made.

d) Incomplete entries/claims or those not in accordance with the entry/claim instructions will not be accepted. Entrants who do not give correct details or those who make an entry on someone else’s behalf will be disqualified. No entries from agents, third parties, organised groups or entries automatically generated by a computer will be accepted. No bulk entries.

e) Any manufacturer’s references or printing errors on the Promotional Packs or on till receipts do not constitute valid proof of purchase.

f) The Promoter does not assume any responsibility for Barcodes and/or receipts damaged or defaced in the way the product packaging is opened. If you cannot read your Barcode and/receipt due to a genuine printing error, or your Barcode does not work please send us the Barcode to Bel UK Limited, 160 London Road, Sevenoaks, Kent, TN13 2JA.

12. Please include details of your request, your name, email address and full postal address and a replacement Barcode will be sent to you if the Promoter deems it appropriate to do so.

13. The Promoter reserves the right to verify all entries including but not limited to asking for address and identity details to be sent to an address provided or via email (which they must provide within 14 days) and to refuse to award a prize or withdraw prize entitlement and/or refuse further participation in the promotion and disqualify the entrant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this promotion’s entry requirements or otherwise where an entrant has gained unfair advantage in participating in the promotion or won using fraudulent means. The Promoter will be the final arbiter in any decisions and these will be binding and no correspondence will be entered into.

14. Prize Fund
There are 6 prizes consisting of one £250 Asda voucher to be won in total during the Promotional Period

15. Winner Selection:
Winning entrants will be determined by a secure and automatic computer-generated algorithm that produces verifiable random results. Each entrant’s chance of winning is based on the promotional volume vs the number of prizes to be given away at the start of the promotion.

16. Prize Distribution
Winners will be contacted by the Promoter’s handling house using the address/telephone/email address submitted with the winning entry within 28 days of prize allocation and only after successful validation (“Initial Contact”). Winners must claim their prize no later than 23:59 on 25 April 2019.  Each Prize will be delivered by the Promoter’s handling house to the postal address provided by relevant Winner within 28 days of Initial Contact.  It is the responsibility of the claimant to supply the correct postal address.  The Promoter will not be liable for non-delivery of a prize caused by the provision of wrong information, postal disputes or other causes beyond the Promoter’s control.

17. No Responsibility
The Promoter will do all that it reasonably can to ensure that the Website is functioning correctly throughout the Promotional Period. However, the Promoter will not be responsible for defects or malfunctions in the operation of the Website howsoever caused which affect the operation of the Promotion. The Promoter accepts no responsibility for any lost or damaged Barcodes or receipts. Only valid Barcodes and receipts will be accepted as outlined in clause 11.

18. Limitations and Non-Transferable
The prize cannot be sold and is non-transferable. No cash will be offered and no alternative prize is available. Prizes will only be awarded directly to the Winners.

19. No Liability
To the fullest extent permissible by law, the Promoter shall not be liable for any loss or damage whatsoever which is suffered or sustained as a result of participation in the promotion or redemption or use of the prize.

20. Third Parties
The Promoter does not take responsibility for, recommend or guarantee the performance of any contractual or other obligations of third parties associated with the prize and shall not be liable for any fraud committed by any third party.

21. Details of Winners
The full name and county of the Winners will be available by sending a stamped self-addressed envelope to: Bel UK Limited, 160 London Road, Sevenoaks, Kent, TN13 2JA for a period of 3 months after the close date. Entries to this address will NOT be accepted.

22. Publication of Prize Winners
By entering the Promotion the entrant agrees that, if they become a Winner, their first initial and surname, county and country may be published by the Promoter on the Website and via post if requested as outlined in clause 21. They also agree to this information being published on the Promoter’s social media platforms, including Facebook and Twitter and in other media at the Promoter’s sole discretion.

23. Unpaid Publicity
Winners may be required to participate in unpaid reasonable publicity as required by the Promoter.

24. Disqualification
The Promoter reserves the right to disqualify any entrant if it has reasonable grounds to believe the entrant has breached any of the Terms and Conditions. Entry instructions on Promotional Packs, online and in any other marketing materials form part of these Terms and Conditions.

25. Right to Suspend, Vary or Cancel
If for any reason any aspect of this promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter which corrupts or affects the administration, security, fairness, integrity or proper conduct of this competition, the Promoter may in its sole discretion modify or suspend the competition or invalidate any affected entries. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these terms and conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation.

26. Personal Information
The Promoter will collect personal information from the entrant for the purposes of administering this promotion and will share this personal information with its prize fulfilment agent, handling house and marketing agency who will be supporting the Promoter with the promotion. This includes using the information to fulfil delivery of the prize, contacting the Winner via email/post/telephone and publicising information about the Winner by post and on the Website (as outlined in clauses 21, 22 and 23). By entering this promotion, entrants agree to the collection and use of their data in this manner and as outlined in the Promoter’s privacy policy. For more information about how we use data please see our Privacy Policy at When entering this competition you may opt in to receive future communications from the Promoter and/or any of its affiliated companies or third party organisations with whom the Promoter may share your information in compliance with these Terms and Conditions and its privacy policy.

27 .Severability
If any provision or part-provision of these Terms and Conditions is or becomes invalid, illegal or unenforceable, it will be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision will be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause will not affect the validity and enforceability of the rest of these Terms and Conditions.

28. Agreement to Terms and Conditions
By entering this promotion all entrants agree unequivocally to be bound by these Terms and Conditions.

29. English Law
These Terms and Conditions shall be governed by English law. Any dispute shall be subject to the exclusive jurisdiction of the English and Welsh courts.