The cheese revolution!
Our story began in France in 1921, when our company's founders Leon and Jules Bel invented The Laughing Cow ("La Vache Qui Rit") and in doing so created a whole new way of eating cheese.
As the first cheese spread to be packaged in individual foil portions, The Laughing Cow was a revolutionary product and stayed fresher for longer. Such was the importance of this innovation, our easy open foil wrapping technology remains top secret to this day.
The design icon
The Laughing Cow was registered as a trademark by Leon Bel in 1921, making The Laughing Cow, France's very first branded cheese — quite an honour in the cheese capital of the world!
In 1924 his friend, the famous illustrator Benjamin Rabier, created and designed a laughing cow caricature for the packaging and this remains relatively unchanged to this very day. This famous icon now adorns not only our packaging, but has inspired different artists, from graphic designers and comic strip authors to movie makers around the world.
The world phenomenon
Today The Laughing Cow is the UK's most popular cheese triangle and is loved in over 90 countries worldwide. The name has also been localised in some countries just to make sure everybody knows who our hero is.
Ten million portions of The Laughing Cow are enjoyed each day around the world — that’s a jaw-dropping